Because getting REWARDED is better than getting FREE.

Card Tricks with Willie Nelson

Willie Nelson tells a wonderful story with a deck of cards. Can't help but smile as he does the trick!

Rich Muso, Poor Muso

Having read Robert Kiyosaki’s Rich Dad, Poor Dad and other financial education books, it dawned upon me that many struggling musicians are struggling not because they are not good enough….but because they lack financial education. In fact, this is not uncommon in other professions. So, to help those who want to learn how to succeed as a career musician, read on. For those Musos who are happy to be pursuing music as a hobby, this article is not for you, so don’t read on. It will greatly upset you as money and music can’t go together in your world. :)

 

3 Types Of Indie Musos

 

The Commercial one

 

The Commercial indie miso is very clear on his or her purpose - to make money with music. Usually ostracised and slammed by the Emo Indie muso for “selling out” and not being a “true” muso, the Commercial muso takes things in stride as he pays the bills, cuts deals and actually have money to live comfortably. They would devise clever ways to create multiple streams of income from music - licensing, concerts, talks and seminars, merchandising, production, jingles, sponsorships, endorsements, marketing - you name it, they got it nailed and running as a business. 

 

The Pragmatic one

 

The pragmatic ones are like startups - they want to make a decent living and are not averse to selling music. Whatever sells, they’ll do it. They’ll even do covers but in their own style in interpretations, and are never too concerned about original stuff. Usually bootstrapped with a day job, they will eventually write songs of commercial standard, probably sounding like some already popular band or artiste. Gets really high when their original gets air play on radio, but will realise it doesn’t pay enough to cover their cost of recording. Or even pay at all. Successful ones can be found in abundance on Youtube, such as Pentatonix, Boyz Avenue. They earn money from ads and gigs, but only after they get a large fan base in the thousands. They are eager to learn more about business and music.

 

The Emo one

The Emo ones are brooding, sulky ones that frown upon non-original stuff. They only want to create their own music, and shun commercial labelling. In fact, the very mention of business terms like “sell”, “charge”, “pay” sends them into anxiety attacks and depression, as they struggle with staying true to themselves, and not cross over to the dark side of “selling out”, i.e., become one of “them” - the Commercial one.  Usually comes from privileged backgrounds of rich parents who has the spare cash to sponsor their dreams of doing nothing but making music.

Eventually they would feel obliged to “get a real job” and they would stay true to their Emo self by being music teachers in some music schools, or pay to play at fringe or arts events. Some would grudgingly do gigs playing covers, but will try to slip in an original or two, which they know will never be requested by the drunk bar patrons on a Saturday night.

They’ll only want to sell music to fans who truly like their music. Non-fans don’t deserve to have the privilege of buying their album. Only fans buy albums and singles. They also won’t charge their fans more than a buck for their music.

 

4 Types of Music Consumers

 

Contrary to the beliefs of musos, there are actually more than one type of consumers of music. Here’s a round-up of the people who would consume music, and maybe even pay for it.

The Business Consumer

These are the ones that write the pay checks of Musos. Large companies, bar owners, events companies, and even wedding couples. They buy music in the form of a service as part of their operations - for commercials and marketing. Bar owners pay musicians to play gigs not because they necessarily like your music, but because their paying customers like the music and spend more money if there was a band playing. Events companies also hire musicians to entertain paying guests for dinners. Wedding couples hire musicians to entertain guests. They would want Musos to play the music the clients want, usually top 40s.

The Reseller


Before iTunes took over the entire retail scene, music stores buy CDs, vinyls and the like at wholesale prices and resell it at a higher price to consumers. They do not have to be fans, they just want to make a living distributing and reselling music products.
There are many consumers who are not averse to making money out of music, by reselling or repackaging music as part of another product. Street stalls selling mini speakers also sell memory cards for $10 with hundreds of songs preloaded.
The latest offering is a service where you can buy music online and recommend friends to buy it and earn commissions from it.

The Die-Hard Fan

The Die-Hard Fan will lap up everything there is available - merchandise, posters, concert tickets - you name it. Very common in genres like KPop, and in the early days, Beatlemania. They will not bat an eyelid on the price of the CD collection, posters, mugs, T-Shirts, caps, even if it is a rip-off or unlicensed stuff from some street vendor at a night market. As far as they are concerned, buying anything is their way of showing support and adulation to the artiste or band.

The Cheapo Calculative

The cheapo is one that wouldn’t spend much money, if at all, to consume music. They’ll give all kinds of excuses and arguments, but will never part with their cash. They’ll get their music from pirated sites, or try to legitimise their consumption by getting free music or cheap music access from legal sites like Youtube, Spotify. Never mind if they pay only $10 a month to be shared with the site, and thousands of other musicians based on their streaming rates. As far as they are concerned - they’ve paid an amount for music. Even if it is 0.01 cent, it is still paid. They would not pay any higher if the cheapest available in the market is 99 cents. Then again, why pay 99cents for a song when they can get it free, or 10 bucks for access to thousands of songs? They are also the ones that wouldn’t pay more than 99 cents for music, but would gladly pay 5 bucks for a coffee, or 2 bucks for an app that makes fart noises.


So there you have it….Musos and Fans.  What can we draw from this over-simplified groupings?

The Commercial Musos target the Business Consumer, the reseller and the Die Hard Fans. That’s where the money is, and that’s where to focus on.


The Pragmatic Musos usually target the resellers, as they are clueless on how to reach out to a base of customers. Hence, putting music on iTunes (a reseller), CDBaby and let them handle the selling, and just hope for a check to come in once in a while. Some will have Die Hard Fans, but they are also friends, so most of these die hard fans will pay you in beer and meals. Seldom in cash. The Bar Owner will pay the pragmatic ones so that they bring their Die Hard Fans to their bars and restaurants to spend money.


The Emo ones are the ones who target the Cheapo calculatives. They seem to be able to survive on views and likes, and hardly need to pay bills. “I just need an audience and be heard!” is enough for them. Ironically, Price Tag is a commercial song that makes tons of money singing about “it’s not about the money money money”. Just wanna make the world dance, forget about the price tag.

 

Launch of Message From A King

Message From A King is a concept album that I am finally releasing on the Tell My Friends platform.  A project I originally started several years ago that was completed just over two years ago. Why the long wait with no official release date? Why release it on the TMF platform?

With my heart, time and expenses poured into this project, I found no outlet to release this album that I was truly happy with. With the likes of Spotify, Deezer and ITunes paying so little to the artist I was not happy with releasing it on any of these platforms. I was never much of a businessman, but I certainly knew it was futile to place an album I invested so much into only to see so little a return.  I personally do not know anyone who has made a good living from releasing their music on Spotify, Deezer or ITunes.

Music and the arts have always been my first love but I did not have the business acumen to realise that just like so many other artists I was sitting on a gold mine. In my love of making music I had no idea that I was making products that have real retail value, if only there was the right outlet to release the products.

There are so many undiscovered artists, writers and music producers churning out great music, great products because of the love and passion for their craft without realising how lucrative their craft could be. I loved creating music, some I released for free on Soundcloud, some I just sent to friends for feedback and some that just stayed on my hard drive never even to be heard by my closest friends

I never had the desire to promote myself like I have seen others do.  This is something I felt very awkward about doing hence I made an alter ego AudioDisciple, but even after this I still struggled to promote myself and put myself out there so to speak. The one time someone took the time and effort to promote my music, was when my uncle sent a track into his local BBC radio station; it received airplay and admittedly I was delighted, but this was a one off and I wondered to myself later if only there was a way that others who enjoy my music were able to promote it and be rewarded for their generosity. I did not have the finances to start a marketing campaign and so I could not see a way forward.

Turning Point

Just over a year ago I was looking for a job and opportunity approached me in the form of a stranger who complimented my sales skills. I was helping my fiancé whilst she worked on her job, at a stationery store and a rather enthusiastic lady invited me to an opportunity to hear about a business opportunity. Business and I? I wouldn't have been open, but I received the compliment about my sales skills and went along thinking this person was setting me up for a job opportunity, rather than a business opportunity. To cut along story short I didn't join the business. I listened to a presentation about people who made a living working part-time selling the company's health products, I also heard testimonies of people who have made fortunes, created more time freedom for themselves and their loved ones all by simply recommending health products. Why didn't I join up? Well this lady was a complete stranger and as kind and enthusiastic as she was I had not fully developed trust with her.

 

My mind had definitely been opened to something new, but I didn't have that key ingredient 'trust' and I still had some fear of the unknown; however, I knew a good friend who had approached me with something similar a few years before. I met with him again; he was an affiliate of a different company with an almost identical business model and with equally successful results. He was doing very well and earning a healthy monthly income and his mentors were doing even better. I knew deep down I had a desire to develop my business skills which were virtually non-existent. I was told by buying a product and becoming an affiliate I would become a business owner and then be trained in how to run my business. I purchased my first batch of this super healthy drink, became an affiliate and was now proud the proud owner of my new business.

Immediately I began the process of being mentored by my friend and learned wealth principles I had never come across before.  I began to learn about the business model known as network marketing or affiliate marketing. I wasn't looking for a business opportunity in reality it came looking for me. Network marketing is a business model where you become an affiliate of the company, adopt a product that you like, and become part of a network and simply recommend that product to friends and family to earn a commission (if they like and buy the product.) Every customer has the option of becoming an affiliate. As an affiliate you are essentially an outlet or mobile distributor; as an affiliate you allow the team of supportive business owners with a wealth mindset to invest in you to become like them, and in turn you develop people to become like you. You build your own network of customers and affiliates, thus developing your business. One of the key ingredients as I learnt from my mentors is self-development. If people like you they will buy the product and you can never go wrong with investing in yourself. The wealth principles that I was learning were nothing like what I was taught by my parents or taught at school growing up.

  • Go to school and get good grades.
  • Go to university and get more good grades.
  • Come out of university and get a safe secure job.
  • Money is the root of all evil.
  • Rich people are greedy.
  • Money doesn't grow on trees.
  • What I really needed all along was to get a financial education, to learn what the rich 1-2% of the population knew, and pass on this knowledge to my friends and family and leave a legacy. Ultimately I needed to understand how to capitalise on my passion for music. Instead of working for money, I eventually realised how I could have a product work for me. I learnt that it was not beneficial to exchange time for money but to create a one off product and let that product go on sale in such a way that I don't need to be there to make a sale, in such a way that a sale can be made when I am asleep in bed. The wealth teachers, my mentors put me in touch with, often used a music product like a music single or album as an example of this. My ears were always itching when I heard this! Once you have spent the time creating the product it is done forever. You can then receive revenue every time the music product makes a sale even 20, 40 years or more after it was produced. Every time you hear your favourite song on the radio someone is earning royalties from that song even if it was made 50 years ago.

    The affiliate marketing company I joined taught me about these financial principles and I always had someone I could go to teach me what I needed to know. Robert Kiyosaki calls network marketing the business of the 21st century. One of the main reasons is because with a small investment in purchasing a product they patiently mentor and develop you from having a poverty mindset to a rich mindset. My friend and mentor took the time to show me how to transition from an employee mindset to a businessperson's mindset. In the 21st century owning your business as well as being an investor are the only two ways to really build lasting wealth.

    Being an employee is building lasting wealth for someone else and being self-employed means you are always exchanging your time for money. The transition needs to be from employee or self-employed to business owner and then eventually an investor where you can invest back into people and business projects, in order to see a return. Read: Robert Kiyosaki's Rich Dad Poor Dad series, for more information on these principles.

    I realised that as I spent time developing my passion for music, I was creating products, which had the potential to create wealth. After being exposed to the business model of network marketing, I searched for a way my music could be released and fans be rewarded for recommending my music.  I was even thinking of setting something up myself. It just so happens that a business model already existed in the form of 'Tell My Friends'. Yes I had found what I had been praying for!  I can now distribute my very own product on TMF, have a business and anyone who likes the music can purchase it and earn commissions for being loyal fans and consumers.

    Pay It Forward! Help Cambodian Kids!

    We're helping to raise funds for 2 NGOs in Cambodia - Sopheak's Friendship School and Savong Organisation Cambodia. This is the first in time on the world that we are using a Pay It Forward reward model, so I guess not many people have any idea what to expect.

    Instead of asking for donations by pouring buckets of perfectly drinkable iced water over youself, we are encouraging well-wishers to buy an eBook in support of the cause. The eBooks are adapted editions of the original Ridiculously Simple: 2nd Income from Social Networks. All royalties from these eBooks go to the respective schools and orphanages for their daily operations and ongoing improvement of facilities and staffing. 

    What is so different about this Pay It Forward! movement?

    Well, for a start, it is a social enterprise, not a donation drive. It is no different from Girl Scouts seling cookies to raise funds for their activities. The key difference is that we reward well-wishers with a little something when they help spread the word and raise awareness of the plight of kids living in poverty in Cambodia.

    By setting aside just 30% of each sale as a reward budget, we split it into 10 tiers. So, what it means is this - when you nominate 5 friends to pay it forward (like how Ice Bucket Challenge calls out 3 names to do the same - donate and get wet), you will get $2 for every sale from your link. So, you would have earned back your $9.90 that you have contributed when you took up the nomination.

    Now here's the interesting part.

    The $2 is the 1st tier. 9 other tiers are payable when friends of friends pass on the nominations. So, you would receive $0.50 when your friends pass on the nominations to their friends! That makes 5 x5 or 25 more people aware of the cause, and when they buy the eBook, you get another $0.50 x 25 or $12.50. Sounds great, because now, your kindness and decision to help the kids is now paid back in full PLUS an additional $12.50. Great job, and you can buy yourself a meal.

    But that's not all. Every subsequent passes earns you yet another reward, and it goes on and on for 10 tiers. The last tier is only $0.05, but by then, if we all did our part of successfully nominating 5 who paid it forward, it works out to 9.7 million well-wishers, and you would have got $488,000, just for spending $9.90 to help support a cause!

    You can choose to keep the money for yourself by cashing out or buying other stuff on Tell My Friends, or donate it to a charity or cause that you also want to support in your local area.

    How much do the money actually goes to the schools?

    Royalties make up 50% of the selling price, while rewards are 30% of the selling price. Tell My Friends takes the smallest piece of the pie to manage and track the sales and payments.

    We know that some people would say,"No thanks! Smells like a pyramid."  Well, the Ice Bucket Challenge is a pyramid too. 

    In fact, you can download the eBooks for free to have a read first before you buy in order to find out more about both the schools, and what Ridiculously Simple is all about - how to generate a second income from social networks.

    It's a win-win for all - the schools get much needed funding for their continued good work, while you earn a second stream of income simply by Paying It Forward!


    WHY CAMBODIAN KIDS AND EDUCATION?


    Cambodia as we know it is an impoverished country. With the country opening up, more foreign businesses are investing in the economy - factories, offices, buildings, construction - which means creating jobs for the locals. Children living in rural Cambodia are so poor that they cannot afford to go to school. Going to school means they can learn to read and write a foreign language, like English, Japanese, Korean, Chinese - whatever it takes for them to get a job in these companies starting up new businesses. It is their ticket out of poverty, and education is the way to break out of the poverty cycle. 

    Sopheak's Friendship School and Savong Organisation Cambodia are just 2 of the many NGOs doing this. They can't do it alone, so Tell My Friends is stepping up with our platform to create a sustainable income stream for them. 


    Do your part - Pay It Forward! Help people and be rewarded!

    HOW IT WORKS

    You need to SIGN UP before you buy the eBook. It's a simple reason: If you don't, we don't know who to pay the commissions to!

    When you sign up, you will receive a rebate for your purchase. So, instead of $9.90, you only pay $9.70! Woohoo!

    Signing up is free, so don't worry about it. 

    Once you bought the eBook, you can go to your DASHBOARD and look under MyCollection>eBooks. You'll find your eBook there. 

    Share your link with friends. Nominte them. And be rewarded.

    I'll be updating this post with pictures and screen shots, so do be patient. Email info@tellmyfriends.biz if you have problems finding your link. We'll help you!

    EMBRACING DYSLEXIA

    As the late distinguished Martin Luther King Junior said, "I have a dream!"

     

    Similarly, I too have a dream- a dream to end discrimination and the victimisation of individuals who suffer a condition I have endured in silence over all these painful years- Dyslexia.

    This often misunderstood condition manifests itself in a spectrum of ways in terms of conduct and perceptions of the sufferers concerned. As a result many may think that Dyslexic people are trying to irritate others on purpose, when it could not be further from the truth!

    I have encountered innumerable misunderstandings, trauma and bullying all these years due to lack of understanding and awareness of this condition, which affects many other silent sufferers as well, both locally and all over the world!

    I am starting a campaign where I will produce a Bilingual album entitled "Embrace", comprising compositions with a simple message- "Embrace Dyslexia".

    Do not count us out. Rather, with understanding, awareness, support and love, we can achieve much more than ever dreamed and we can make a positive difference in the lives of others.

    Please help make this dream a reality! Proceeds from donations given to this project will go to the Dyslexic Association of Singapore.

     

    Your contribution can give much needed confidence to those who despair over their handicaps. Help play a pivotal role in granting them a ray of hope in the midst of their challenges. You'll never know how much lives and hearts can really be changed if you take the effort to understand, help and support those who are dyslexic.

     

    Matthew Quek

     

    "Carpe Diem. Make your lives extraordinary." ~ Robin Williams

    I woke up to the sad news that one of our movie legends is gone. Robin Williams, comedian and actor, has left us in an apparent suicide. 


    His movies has touched us in many ways, and one of the most memorable lessons his characters taught us was to seize the day. One of the most powerful monologues in the history of film inspired a generation of poets, writers, comedians, actors and DJs.

    They're not that different from you, are they? Same haircuts. Full of hormones, just like you. Invincible, just like you feel. The world is their oyster. They believe they're destined for great things, just like many of you, their eyes are full of hope, just like you. Did they wait until it was too late to make from their lives even one iota of what they were capable? Because, you see gentlemen, these boys are now fertilizing daffodils. But if you listen real close, you can hear them whisper their legacy to you. Go on, lean in. Listen, you hear it? - - Carpe - - hear it? - - Carpe, carpe diem, seize the day boys, make your lives extraordinary.

    Dead Poets Society was a big part of my teenage years. "Carpe Diem" became our warcry and taglines for orientation groups, class T-Shirts and school events.  Suddenly literature was cool, and we learned to appreciate the written word - novels, classics, poems, plays. We also coped with teenage depression and suicidal thoughts, and DPS was THE movie that kept us on the path. 

     

    Good Morning Vietnam was absolutely fantastic. A maverick of a DJ bringing laughter and joy to troops in the war zone, and dealing with information warfare of "official" and "unofficial' news journalism. Dare to be different.

    Rest in peace, Robin Williams. It's not easy to deal with depression.

    "Of the sad things known to Man, there ain't too much sadder than...the tears of a clown."

    Thanks for the laughter and memories, Mork. 

    5 REASONS WHY BUYING IS BETTER THAN PIRATING

    As we all know Singapore has passed the bill to enforce copyrights by denying access to websites that promotes piracy. While this is well-intended, we all know that it is futile and ineffective. Workarounds like VPNs or virtual private networks or other new forms of technology will emerge to enable consumers to get free music, movies and ebooks illegally. Here are 5 good reasons why paying is more rewarding than getting for free.

    1. Artistes get fairly paid to continue creating more works for us to enjoy.

    Let’s be honest. We all need to eat, we all have bills to pay, we all have financial commitments. Artistes are no different. The arts are important because they present important topics like politics, religion,social issues and other things that affect us in a song, a movie, a book or any other media in a way that we can understand. It takes talent, time and hard work to create such works, and it also requires money, not just for the artistes, but also for things like equipment and training. The effort and time to compose, play and record a song that sells for 99 cents is much much greater than what it takes to make a plate of chicken rice that sells for $3.50. If you can afford and are willing to pay $5 for a meal, you definitely can afford to pay for a download that cost less than that.

    2. We give our children HOPE to pursue the arts as a viable career.

    We send our kids for piano classes, ballet lessons, and other arts enrichment classes. While we know the benefits of music have in improving their intellectual development and academic performance, it’s hard to motivate them to enjoy the lessons as there is no real future in being good in music or dance. The joy and satisfaction of seeing our kids at their first recital, taking the stage confidently and performing is magical, yet we are reluctant to support them to pursue their talent beyond a certain point, as we are pragmatic beings. Study hard, get a good and useful degree so that you can get a real job with good pay. If we start paying for music, ebooks and movies instead of pirating them, wouldn’t being a musician, film-maker or an author be a good-paying job too?

    3. We feel less guilty about “stealing”.

    Many of us are rational human beings. If things can be gotten for free, why should we pay for it? Yes, we do feel guilty, at least for a moment, when we download stuff illegally. We won’t admit it openly because we feel guilty of cheating the artiste of a sale and deserving payment for his works. Sure, you can argue it is not stealing, but the fact remains that the artiste did not get paid for providing you with something you consumed. Try ordering and drinking a coffee at a cafe, and walk off without paying. It’s the same thing. Well, maybe some of us won’t feel guilty. In fact, we may even feel smug and proud of ourselves because we did something bad and got away with it. We may even pat ourselves on our back for being clever and outsmarting the system. This is true, but what if doing so is NOT the smartest thing to do? What if getting it for free is NOT the smartest thing?

    4. We can make good money out of buying and sharing.

    We have seen the evolution of music and movies - from cassette tapes to DVDs, to CDs and now everything is digital. Streaming services like Netflix and Spotify is the current model, but piracy wins, hands down. The next evolution is mind-blowingly brilliant, and it has just started. Now, when you buy music, you can earn multiple rewards when you share the link given to you with your purchase. To make it hugely rewarding, a startup called Tell My Friends has systematised the reward system to track and reward virality. Every share and subsequent buys and shares earns the consumer up to 10 tiers of rewards. These rewards are in the form of credits which can be used to buy another song, movie or ebook - or it can be cashed out. Using a network marketing model, anyone who buys music and spreads it from one to another can earn as much as 10 times the price that they spent on buying it. So the game changes - getting free is good, but getting paid is better! Instead of holding fans hostage by denying them access until they pay up, Tell My Friends share revenue with fans who buy and help spread the word around. We are already doing this when we read articles or watch videos online, so why not reward those who buy and share as well? Here’s an example of how much a $2 song can generate for customers who buy and share it with 5 friends who also buy. That’s definitely a bigger payout than piracy!

     

    5. We can invest in intellectual property and retire rich!

     

    For those who want more out of the system, they can invest in the rights of music, ebooks and movies, and earn royalties for each sale. Royalties are like rent or a private tax owners impose on people who buy or use their intellectual property. If a song that you bought the rights for goes viral with a million downloads, you can be a millionaire in a matter of weeks! This makes it worthwhile to fund the arts. Some artistes don’t really care about the financial aspects. They just want support to create their works, so you can negotiate with them for the rights of their works in return for funding it. For example, you may want to invest $10,000 on an artiste or band who wants to record an album of a few songs. If you find that the music is good, buy the rights of the recordings for $10,000, or maybe even split the royalty shares with the band if you want. By putting the music on Tell My Friends, there would be an added incentive for customers to buy the product - commissions!

    We Are Changing!

    After much delays and trials, we are finishing our long drawn development. Finally, Tell My Friends is almost ready for business!

    It has been a long journey. So while we are waiting for the final push (like giving birth to a baby), here's a look at the Tell My Friends Story in pictures.

    Phoebee Ong recording the first song for Tell My Friends in 2012.  We needed some songs to try selling on our system, to test the idea of rewarding people who buy songs and share them with our links.

    We put together a young talent with a veteran producer/songwriter, ???. 

    It was indeed an experience and learning about the recording process and how the industry works. Still completely self-funded, founder Ben Looi spent quite a fortune building a small library of new recordings and the platform.

     

    Gilbert Baldoza and Amanda Colliver collaborated to record "Sometimes When We Touch" and "Everything I Own".

     

    We got a blanket license from Music Publishers Singapore to trial a few songs with this new model. We are thankful for the blessings and leeway from the representatives of the major labels for allowing us to cover some of the more well-known and market-tested songs.  Of course, along the way, we did get some "demands" from COMPASS, but hey, we've already paid our dues.  

    SHE'S GONE

    Recording She's Gone by Gilbert Baldoza. It is THE song for those who remember Roomful of Blues at Prinsep Street. Saturday nights are not complete until the band does She's Gone. With the closing of Roomful, we felt we should preserve this with a recording to remember one of the best watering holes and live music pubs in Singapore.

     


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    F*** Magazine: Issue 39

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